NEWS & EVENTS

Jan. 9, 2017

Happy New Year!

We wish you all the best for 2017!

Sept. 20, 2016

HeDee launched her first webshop for US customers

Since there are many African Fashion lovers living in the US and quite far away from our main markets in and around Nigeria we launched an online shop to make Hedee Laces available for everyone in the USA.


If you want to have a first look through our online range, you can find us at: http://www.hedee-usa.com/

July 8, 2016

Business - Style - Inspiration

Upgrade your business outfits with fancy cuts and eye-catching fabrics.
Of course, many jobs imply a strict dresscode but if you let your creativity run wild
you will discover many ways to reinvent business styles.

June 26, 2014

LET US INTRODUCE TO YOU: PATRICIA NZOLANTIMA!

The HeDee Team has first met Patricia in November 2012 during the International Herald Tribune Luxury Congress in Rome. During this event, at which we launched our Brand HeDee, it became evident, that there was a click between Patricia & HeDee!


HEDEE IS HONOURED TO ANNOUNCE THE INSTALLATION OF PATRICIA NZOLANTIMA
AS OUR FIRST HEDEE BRAND AMBASSADOR!

Patricia Nzolantima is one of the most influential business leaders in Africa. Her mission is to empower African women and young girls through education, leadership and entrepreneurship because she believes African people will achieve more in life if they work together to boot poverty out of the continent.

We truly admire Patricia’s spirit, energy and positive way of contributing to the development of African Women! We love her personal taste of mixing business dressing – traditional rich fabrics & contemporary styling!


We asked Patricia for her personal motto and she answered with a very inspirational sentence:

"IF YOU DREAM IT, YOU CAN DO IT. NEVER GIVE UP ON YOUR DREAMS,
BECAUSE DREAMS BECOMES REALITY "

She herself is the living proof of this saying! We are very proud of this opportunity to follow Patricia and we will share her story with you


March 8, 2014

INTERNATIONAL WOMEN’S DAY – MARCH 8:
GIVE EVERY WOMAN AN AMAZING SMILE!

International Women's Day celebrates the social, political and economic achievements of women while focusing world attention on areas requiring further action.

The vast array of communication channels, supportive spokespeople, equality research, campaigns and corporate responsibility initiatives means everyone can be an advocate inspiring change for women's advancement.

Each year International Women's Day (IWD) is celebrated on March 8. The first International Women's Day was held in 1911. Thousands of events occur to mark the economic, political and social achievements of women. Organisations, governments, charities, educational institutions, women's groups, corporations and the media celebrate the day.

Some groups select their own International Women's Day theme, specific to their local context. HeDee has chosen the slogan: GIVE EVERY WOMAN AN AMAZING SMILE, like our beloved examples Alek Wek and Lupita Nyong'o

What is YOUR theme this year? Please share it with a short story what was happening around it? Can we support your goals by publishing it on our NEWS site? Or share it with our Facebook Friends? https://www.facebook.com/HeDeeFriends

BE COURAGEOUS and share your story at HeDee@HeDee.at HAVE A WONDERFUL DAY!

Jan. 7, 2014

A GREAT NEW YEAR FOR AFRICAN LUXURIES!

Recent developments on the Nigerian retail landscape indicate that the stirrings of a retail revolution are underway.

As Nigeria enters its fifteenth year of democratic rule and marks its centenary year in 2014, there is a sense of renewal and energy which makes its prospects very appealing, particularly for luxury brands and retail. Consistent GDP growth in excess of 6% per annum and a population of over 160million people further signify Nigeria’s potential. Nigeria’s burgeoning middle class have access to an ever-increasing amount of disposable income and Lagos, the country’s most populous city, is expected to have more than $25 billion a year in household spending available to it in 2020. The signs all point to Nigeria’s retail sector being on the brink of transformation.

We are very interested in these developments and we are constantly looking for retail partners to position the brand HeDee on the correct luxury level. HeDee - Majestic Fine Fabrics offers these partners great support and tools to create the exclusive HeDee Atmosphere. Every month we supply new designs to present a constant excitement for the customers.

Did we gain your attention? Are you curious? Then do get in contact with us! Make an appointment with our team, which will be visiting Lagos and Abuja end of this month

by mail at HeDee@HeDee.at - or - by phone +43 5577 86500-18

HeDee in LAGOS: 20/21/22/23 Jan. 2014 - EKO Hotel
HeDee in ABUJA: 25/26/27 Jan. 2014 - Summerset Continental

We are very much looking forward meeting you!

Nov. 19, 2013

COUNTDOWN FOR STEFANIE’S SURVEY!

Only this week you still have the chance to win a HeDee Combi Pack of Luxurious Lace and colourful print. Take part in the survey NOW! https://www.surveymonkey.com/s/Y56DBXW

For her final Bachelor thesis at the University of Fashion & Design in Germany Stefanie wants to base her conclusions on HeDee’s customers know-how and background.

HeDee, as a company always supports students – especially when they show determination, empathy and the will to understand the African Continent. That’s why Stefanie is working with HeDee from the beginning and will get an important roll within HeDee’s Social Media strategy. We very much appreciate your helping hand! Please do take 10 minutes of your time to fill out the questionnaire which you will find under the following link https://www.surveymonkey.com/s/Y56DBXW


Stefanie:
“I am always looking for something special and since I discovered African Fashion it captivated me. It´s so much more exciting, expressing and vivid than the northern fashion is! That’s why I dedicate my bachelor thesis to this unique fashion topic. I want to thank HeDee because she supported my education since I started. A special thank you goes to all the people who share their opinion with me. This is a great and necessary input for my work!

All information is strictly confidential. I will inform you about my progress either on this place or on HeDee’s Facebook page.https://www.facebook.com/HeDeeFriends HAVE A GREAT DAY

Nov. 15, 2013

HAPPY BIRTHDAY HEDEE!!

One year ago we launched our Brand HeDee! Feedback from our customers is fantastic! Last Friday we took this happy day as an opportunity to say ‘Thank You” to all the people working for HeDee.

Coming from a high quality embroidery factory in Lustenau, on our route of building the luxury brand HeDee, we received very positive and encouraging customer feedback: "HeDee shows innovation, not only in product, but also in it's customer approach and it’s extra individual services". HeDee is constantly working on more surprises, which are only made possible, through the skilled and very dedicated team behind the brand!
CHEERS!

Oct. 1, 2013

HAPPY 53rd INDEPENDENCE DAY – NIGERIA – CONGRATULATIONS!

HeDee wishes all the Nigerians around the world a proud & happy day!

Also President Obama congratulated Nigeria: “On the 53rd anniversary of your independence, I wish all Nigerians a safe and prosperous future,”

Meanwhile, in the historic city, New York, Nigerians and friends of Nigeria from around the world are gearing up to celebrate the anniversary of Nigeria’s Independence. The celebration is scheduled from Oct.3 to 5 with activities ranging from party for young Nigerians and their friends, to a cultural night where the youth would demonstrate appreciation of their Nigerian heritage. Also there would be an Independence Day Parade/Carnival and Festival. People from all walks of life are expected at the celebration to showcase the glory of Nigeria.

The theme for this year’s celebration is “Nigeria, Time for change’’.

(Pictures: 1. A tribute from HeDee to Nigeria: luxurious Guipure in green!
2. US President Barack Obama shakes hands with President Goodluck of Nigeria before their bilateral meeting in New York on September 23, 2013)

June 21, 2013

When Lustenau meets Lagos!

The opening of the new museum in Bregenz, Austria, is celebrated with a grand exhibition about the development of business connections between the embroidery industry in Lustenau and the African upscale fashion scene around Lagos.

When Lustenau meets Lagos!

“Lustenau Lagos African lace” is an exhibition at the Vorarlberg Museum in Bregenz which tells the amazing story of how two completely opposite cultures can converge, and of how people, ideas and creativity know no boundaries. The colourful materials exhibited are a tribute to Vorarlberg textile craftsmanship and translate Africa’s joyful nature. The in-depth information provided really brings to life this fascinating industrial heritage.

The exhibition runs from 21.06.2013 until 07.01.2014. For more information click: http://www.vorarlbergmuseum.at/ausstellungen/lustenau-lagos-african-lace.html


Nov. 15, 2012

PRE - Launch of HeDee!

IHT Luxury Congress in Rome provided us with THE perfect moment to launch our brand: HeDee – Majestic Fine Fabrics.

HeDee is about true beauty and opulent elegance in high-class embroidery!

The magical setting of Musei Capitolini in Rome was the ideal venue to display an inspirational mix of Afropolitan luxuries on the red carpet!! (with Niccy Kol, Nicole Boesch, Patrizia Nzolantima and Claudia Boesch-Clemens

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